accounting accruals assets balance sheet breakeven budgeting capital budgeting cash flow cost-volume-profit analysis decision making |
deferrals discounted present value equity expenses financial analysis financial forecasting financial management financial statements income statement internal rate of return |
liabilities liquidity net present value payback period pro forma financial statements profitability revenue solvency statement of cash flows time-value of money |
When choosing a website to use in your research, it's important to find a credible source. Remember that the Internet is open to everyone and not every website is reliable. Just because a website appears at the top of a Google search doesn't make it reliable.
Here are criteria to consider when choosing a web source for your research:
Accuracy
Authority
Objectivity
Currency
Coverage
Audience
IMPORTANT! Notice that, in the Advanced Search screen of both ABI/Inform Complete database and Business Source Elite database, you can specify that the sources to be searched are trade journals - this is particularly helpful for busy business people. Be sure to use the limiters on the left side of the results page.
Journal of Accounting & Marketing
This is an open access journal. Search the journal using https://scholar.google.com/ and include, with your search terms, the following complete string to limit to this journal:: ISSN: 2168-9601
Google Scholar can help you locate scholarly literature on the open internet. After your search, look on the right side of the results for "Union CC has it." Instead of clicking on the article title, select "Union CC has it" and you will be directed to the same source, but through our Library resources, instead of the Google Scholar platform.