Marketing: Getting Started

What is the difference?

This article, in Principles of Business: Marketing (Salem Press, 2017), covers pricing, promotion, and place, as well as segmentation, targeting, and positioning.

Administered by the Marketing Accountability Standards Board (MASB), this free dictionary is endorsed by the American Marketing Association (AMA), Association of National Advertisers (ANA) and Marketing Science Institute (MSI@theARF). It has almost 2000 marketing terms and definitions reviewed and updated monthly by a team of marketing authorities.

" . . . to persuade consumers to buy your products or services, then decide how you’ll accept payment when it’s time to make a sale" (Advice from the U.S. Small Business Administration).

"Utilizing social media, local influence, and having a strong grasp of your customer base is a good starting point " (Advice from Business.NJ.gov).

"Technology is constantly evolving and has changed how people communicate, research products and parts, and make purchasing decisions" (Advice from MEP [Manufacturing Extension Partnership] ).