Barbie: American Icon to World Idol.
The article looks at the success and evolution of the Barbie doll from Mattel Inc. which is said to be the number one selling doll in the world. Accordingly, its debut on March 9, 1959 (Barbie was named Barbara Millicent Roberts) led Mattel to the forefront of the toy industry. It says the company has continuously re-invented Barbie to keep up with the changing trends. In 1968, Mattel introduced the first African-American doll in order to keep the diverse and ethnic population in the U.S. . . . . SOURCE: Sharma, Rachna. "Barbie: American Icon To World Idol." ICFAI Journal Of Brand Management 5.2 (2008): 39-51. Business Source Elite. Web. 27 Feb. 2015.