Abstract: The article focuses on the importance of personal branding in the success of any profession. Topics include recommendations on how to build personal branding, the use of the right platform to share individual's strength to customers, potential clients, or colleagues like LinkedIn, video, and blogs, and the need for routine maintenance and monitoring to ensure the success of personal branding.
. . . . we define personal digital branding, discuss the professional implications of choosing to abstain from social media use, and urge educators to recognize that the personal digital branding may be an emerging asset for young professionals in the twenty-first century. [ABSTRACT FROM AUTHOR]