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Getting a Job - How to Market Yourself

Help putting your best foot forward in the job market.

Create Your Brand Positioning Statement

The following is taken from the "Personal Branding For Dummies Cheat Sheet," in Personal Branding For Dummies, 2nd Edition  By Susan Chritton

To help you get started writing your statement, use this fill-in-the-blanks template. Don’t be constrained by this language; simply use it as a starting point.

I use my ___________ and ___________ for ___________.

Known for ___________, I ___________.

Using ___________ (key trait), I ___________, by providing ___________.

Through my ___________, I ___________, when I serve ___________.


Have ready an ELEVATOR SPEECH.

Find What Salary You are Worth.

Try all 3 for a good, balanced perspective.

Build Your Resume.

Create Your Cover Letter.

Build Your Reference Page.

Skip Some Rules.

Use both LINKEDIN and Twitter to build - electronically - connections to employers.

Add to Your Resume

Suggestion:  Include both your Linked-In URL and you Twitter “handle” on your resumes and applications.

Find Professional Groups to Join for Your In-Person NETWORK.

Build Your Network by Volunteering.

Become recognized. Become a Speaker.

Do This!

About this guide

This Guide was prepared by Victoria E. Wollny, MLS. Your suggestions are welcome. Please send to or click on Comments below.

 Related UCC Library SUBJECT GUIDES include:

Getting a Job - How to Find It!

Careers and Employment


UCC LibGuides at Union County College